VisitSirdal365 AS is a 100% privately owned destination management organisation whose aim is to develop tourism and tourism-related activities into a significant industry through product development and marketing. The company has 55 shareholders and, as of today, 44 member businesses in the region.

The mission of VisitSirdal365 AS is to develop and market Sirdal, as well as perform the hosting function on behalf of the tourism industry, and for the benefit of Sirdal as a destination. The goal is, through systematic marketing, to position and highlight Sirdal as a year-round destination in relevant markets. VisitSirdal365 AS shall be a driving force for market-oriented product development and targeted competence-building within the industry. Active efforts will also be made to foster strong internal cooperation among the stakeholders, thereby increasing the region's competitiveness.